You’re at your kid’s birthday party. Your kid does something adorable, and you take a picture. You post that picture to Facebook.
Two minutes later, you get a notification. Thinking it’s Grandma cooing over her babies, you check it.
Nope. It’s one of your clients asking when you had kids and if you have any openings next week.
What the [BLEEP] happened? you think. You check your Facebook account … and realize that you posted the cake-smashing picture to your practice’s Facebook Page.
If you’ve ever made that mistake, you might need to use a third-party application like HootSuite.
As an author, you need a platform.
You’ve heard this since at least 2011, when the e-book revolution went into full swing and traditional (print) publishing showed tangible signs of decline.
“It’s hard to get a book deal without a built-in audience,” They say. (“They” being industry experts such as Jane Friedman.) “Editors and agents want writers with exposure and fans.”
So you panic. You look around at all your options for gaining an online following, and finally decide to set up a Facebook page. Facebook has over 1 billion users, the Pages are easy to set up, and you’re instantly integrated with your friends, family, and college ex-boyfriends. It’s a no-brainer, right?
If you’re relying on a Facebook Page to be your author website, you are losing fans, future readers, and, ultimately, book sales. Here’s how.
On July 3, 2013, I published a post called “Hot in June: The Write Life Magazine, Free Publicity, and Lots of Stuff on Magazines.”
That post was shared with a viewer base of approximately 76.5K, increased my website traffic by 1,215.38%, and garnered requests for consulting appointments, my “expert advice,” and partnerships with a couple of publicity firms.
What these people didn’t know (and I can’t believe I’m revealing to you now!) is that my business was brand-new, I have no education in PR or journalism, and I was a one-woman shop.
So why did these people think I was a killer shark with lasers strapped to my forehead? Marie Forleo’s B-School.